Digital Twin

Magic Fit is the world's easiest solution for body measurements with results in only 2 clicks.

MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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MAGIC FIT IS YOUR 3D DIGITAL TWIN

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Height + Weight + Age + Bra. That's all.

Magic Fit

®
Biometric input

All Magic Fit needs to create your 3D digital twin is your height, weight, age and bra – simple biometrics that everyone knows without having to leave your site.

66% Fewer Clicks

Beautifully simple UX gets every customer to size confidence in only 2 clicks. Less questions means less drop-off and better conversion. Refined over 9+ years Magic Fit is the perfect balance between accuracy and simplicity.

Accuracy without asking about competitors

It's nuts for monobrands to install something on the PDP that asks customers what size they are in a competitor's products! We don't ask because we don't need to: Magic Fit is already 94% accurate.

Results you can trust
TRY MAGIC FIT®

Magic Fit is designed by pattern makers and trained on the data required to make clothes via our "live" R&D lab, Citizen Wolf. We understand how to translate between the hard science of body measurements and the subjective art of great fit.

Biometric input
66% Fewer Clicks
Accuracy without asking about competitors
Results you can trust
TRY MAGIC FIT®

All Magic Fit needs to create your 3D digital twin is your height, weight, age and bra – simple biometrics that everyone knows without having to leave your site.

Beautifully simple UX gets every customer to size confidence in only 2 clicks. Less questions means less drop-off and better conversion. Refined over 9+ years Magic Fit is the perfect balance between accuracy and simplicity.

It's nuts for monobrands to install something on the PDP that asks customers what size they are in a competitor's products! We don't ask because we don't need to: Magic Fit is already 94% accurate.

Magic Fit is designed by pattern makers and trained on the data required to make clothes via our "live" R&D lab, Citizen Wolf. We understand how to translate between the hard science of body measurements and the subjective art of great fit.

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

//

"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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"DOES IT GET ANY SIMPLER THAN THAT?" – D'MARGE

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Magic Fit Body is the foundational layer of every tool in our suite.

196 million data points.

Magic Fit® blends the hard science of anthropometry with the art of draping cloth over the human body. We analysed the biometric data of 196 million data points from over 8,000 people and 2,000 manual tailoring sessions in our first shop to create the statistical foundation of the algorithm.

Forged in traditional tailoring.

Elegant mathematics are amazing, but there’s really no substitute for human experience. We're constantly doing IRL fittings with people of different heights, weights, and body shapes to build up our datasets and enhance the statistical model. We literally see what works (and what doesn’t) on all body shapes and sizes, and continually finesse the tolerances to improve accuracy.

Balance of accuracy & simplicity.

Sure, we could ask more questions including "what did you have for breakfast" for a fraction more accuracy. But after 9 years of testing and refining at Citizen Wolf, we know that fewer questions means more customers getting to size confidence faster, ultimately driving more conversions.
CITIZEN WOLF IS OUR "LIVE" R&D LAB

Magic Fit has been battle-tested in our "live" R&D lab for 9+ years.