CONFIDENCE

Size anxiety is the silent killer in every apparel business. Optimise retained margin by getting every customer to size confidence with Magic Fit.

“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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“SOLVES ONE OF FASHION'S GREATEST PAIN POINTS: FIT” – AUSTRALIAN FINANCIAL REVIEW

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MAGIC FIT

®
No guessing

Magic Fit is our A.I. powered body measurement technology that creates your digital twin using only your height, weight, age and bra.

No measuring

Magic Fit replaces the measuring tape with advanced mathematics distilled from over 196 million data points, and refined over 85,000+ garments custom-made by our R&D lab Citizen Wolf.

No confusion

Easy and accurate, Magic Fit eliminates confusing size guides and makes measurement tables obsolete.

Meet size confidence
TRY MAGIC FIT®
  • Designed by pattern makers
  • Trained on the data required to make 85,000+ tailored garments
  • Refined over 9+ years
  • 94% accurate
No guessing
No measuring
No confusion
Meet size confidence
TRY MAGIC FIT®

Magic Fit is our A.I. powered body measurement technology that creates your digital twin using only your height, weight, age and bra.

Magic Fit replaces the measuring tape with advanced mathematics distilled from over 196 million data points, and refined over 85,000+ garments custom-made by our R&D lab Citizen Wolf.

Easy and accurate, Magic Fit eliminates confusing size guides and makes measurement tables obsolete.

  • Designed by pattern makers
  • Trained on the data required to make 85,000+ tailored garments
  • Refined over 9+ years
  • 94% accurate
THE FACTS
2%
33%
AUD $33-66
Avg conversion rate for fashion ecomm
Avg return rate for fashion ecomm
Avg cost of a return

Slash your return rate by >20%.

Get fewer returns, more conversions and fewer CS tickets by eliminating size anxiety with Magic Fit® Sizes.
MAGIC FIT SIZES

93% faster made-to-measure.

Never miss another deadline thanks to instantly generated MTM cut files ready to download with Magic Fit® Patterns.
MAGIC FIT PATTERNS
CITIZEN WOLF IS OUR "LIVE" R&D LAB

Tools to drive retained margin in apparel.

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