About

Magic Fit® is the proprietary tech stack developed by Citizen Wolf to power their mission to unf*ck the fashion industry by making mass-production obsolete. Cognisant that this mission cannot be achieved alone in a hyper-fragmented apparel industry, Magic Fit® was spun out of Citizen Wolf in 2025 to accelerate the transition to zero-waste.

The Magic Fit® stack consists of three separate layers: Magic Fit® body measurements, Magic Fit® Made-To-Measure pattern generation and a world class made-to-order apparel factory in Sydney, Australia.

And it's this combination of both soft- and hard-ware (aka the factory) that's critical. Because even if you never use our Marrickville factory for CMT, we've spent 9 years of R&D bridging the gaps between the theory of code and the art of making clothes. Magic Fit® is the only technology in the world that can confidently go from biometric data input to custom-fit garment in less than 1 hour (aka as long as it takes to sew that garment).

Based on Gadigal land in Sydney, Magic Fit® is a wholly-owned subsidiary of Citizen Wolf Pty Ltd, ABN 84 608 197 191. We are both B Corp and Ethical Clothing Australia certified and proudly advance the UN Sustainable Development Goals 9, 12 and 13.