Your size in 2 clicks

Magic Fit® gets every customer to size confidence ASAP, so they spend more and return less.

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66% fewer clicks.

Tested and refined over 9 years, we've perfected the UX of Magic Fit® to be the ultimate balance of accuracy and simplicity. All we need is height, weight, age and bra to get every customer to size confidence in only 2 clicks.
HOW DOES IT WORK?

No competitor questions.

We know from our experience at Citizen Wolf just how expensive it can be to drive site traffic. We also know it's insane for monobrands to install a size recommendation widget that asks customers what size they are in a competitor's products! We don't ask because we don't need to – Magic Fit® is super accurate because it's trained on the data required to make clothes.

Personal preference, sorted.

Magic Fit’s SKU-level notes put your product team’s expertise straight into the hands of your customers. From oversized to regular fits, shoppers get clear, tailored guidance to confidently choose their perfect size — based on both their body and their personal style. No confusion, no compromise, just the right fit.

Replace confusing size guides.

Let’s be real — no one understands size charts. Unless you’ve memorised your body measurements (and most haven’t), those tables are just noise. Magic Fit® replaces outdated size guides with a simple, intuitive experience based on biometrics that everyone already knows. No more guesswork — just the right size, first time.
"Other ecomm plugins have never looked quite right, but your bespoke approach gave me confidence that it would feel native… and you nailed it!" Cam Greenwood, CEO, Zorali

Bespoke integration: Kowtow

Magic Fit feels native inside Kowtow’s minimal, conscious design language. The sizing journey reflects the brand’s values: simple, honest, transparent — helping customers choose confidently, without compromising the look and feel.
LIVE DEMO

Bespoke integration: Outland Denim

Seamlessly styled to Outland Denim’s bold, premium aesthetic, Magic Fit delivers size guidance that feels 100% on-brand. Empowering customers with clarity while keeping the visual language sharp and consistent.
LIVE DEMO

Bespoke integration: Zorali

Tailored to Zorali’s clean, outdoor aesthetic, this Magic Fit skin blends seamlessly — offering sizing clarity without disrupting the brand vibe. A perfect fit for both the customer and the experience.
LIVE DEMO

Easy on-boarding.

No need for you to waste hours (if not days) stuffing around in the Shopify admin like you would with other plugins. We take on the biggest challenge for integration including UI design and/or dev if you don't have that resource internally.

Results you can trust.

Magic Fit® is designed by pattern makers and trained on the data required to make clothes. Citizen Wolf has created 85,000+ custom-fit garments using the technology, so we intimately understand how to translate between the hard science of body measurements and the subjective art of great fit.
LATEST RESULTS