How bespoke is it really?

We're coming from a bespoke clothing background at Citizen Wolf, and so making things one off / custom / perfectly tailored for the end user comes naturally to us.

We want to extend that ethos and working process to software development.

Almost everything within the UX is editable, apart from the input questions -- we can't ask fewer questions and we won't ask more from the user.

Do you need to be on Shopify?

No -- Magic Fit works on any ecomm platform thanks to our bespoke integration service.

What access do we need?

We need access to the following:

  • Shopify themes -- integrate the code snippet
  • Google Tag Manager -- set up event tracking and usage funnels for reporting
Can we work with your external devs?

Yes, of course -- we can deliver code to your devs and and have them integrate.

We're also happy to do any front-end dev free of charge as part of the onboarding process. Please note that we will never deploy on your behalf -- we will always ask you to push the big red button!

Who does the onboarding?

We will do as much as we can:

  • Front-end dev as required
  • Sizing table conversion
  • SKU setup

We want to make it as easy as possible for you to choose Magic Fit, so we guarantee that your ecomm team won't need to waste hours (if not days) in the admin of some poorly designed Shopify app!

How does rollout normally work?

We found it's better to start with a small subsection of your catalogue and roll out progressively from there. Please note that adding SKUs is currently a manual process to ensure accuracy, so we can't onboard your entire catalog at once anyway.

Why does Magic Fit need age?

TL;DR age qualifies weight. The science of how weight gets distributed around the body is well understood, as is how that distribution changes over time, as well as how it differs for men and women.

There's a blog post on Citizen Wolf with a deeper dive if you want to learn more...

Why don't you ask the user for more information?

Great question and one we get asked all the time -- couldn't we get more accuracy if we asked more questions? The answer is emphatic yes, but...

After 9+ years of testing via Citizen Wolf, we've found the perfect balance between accuracy and simplicity.

More questions would increase accuracy, but it would also increase the amount of people dropping-off and not making it to the results page.

What does 94% accurate mean?

Quite simply, it means that we get it 'wrong' about 6% of the time. That said, this is a stat from Citizen Wolf relative to how often a custom-fit garment is wrong and how often we need to initiate a remake as a result. But it's the best proxy we have right now.

Can I really trust the results?

Excellent question, and one that we've had countless times over the years.

Magic Fit interpolates over 196 million data points to arrive at a result, and we are standing on the shoulders of giants when it comes to the hard science of body measurements that underpins our technology. That science is well understood (and has been for decades), we're just applying it to the specific context of fashion.

Long story short. Yes, you can absolutely trust the results!

Will Magic Fit affect my site speed?

No it won't.

Like other plugins, Magic Fit is a few lines of code. Unlike other plugins, Magic Fit doesn't pre-load anything and is completely optional on the user side -- meaning data transfer occurs only when somebody initiates the experience.

 Does Magic Fit scale with high-traffic events like Black Friday?

Yes.

Magic Fit is deployed on AWS and we have access to infinite headroom to scale. So if your website can keep up with BFCM traffic, then so can Magic Fit.

Why is 66% fewer clicks so important?

Great question and we're glad you asked! The more barriers / clicks / hoops to jump through that you put online, the more people drop-off which reduces the amount of people completing any experience.

We've spent nine years refining Magic Fit to ensure the most amount of people get their results with the minimum amount of friction.

Why don't you ask any questions about my competitors?

Firstly, we think it's insane for any monobrand retailer to install something that puts your competitors' brand in the customer's mind during the checkout process.

Secondly, unlike other solutions, Magic Fit has been trained on the data required to actually make clothes -- over 85,000+ garments to be exact (via Citizen Wolf) -- so we don't need to know anything about their existing wardrobe.

Finally, we're extremely confident that Magic Fit results are perfectly calibrated for the fashion context. We want to make it as easy as possible for people to get to their results as quickly as possible.

When is your customer service available?

We're a global software business, but we live in Sydney so our hours are 9 AM - 5 PM weekdays local time.

We endeavour to get back to all existing customer enquires within 24 hours.

What if Magic Fit stops working?

We haven't had that happen yet, but things can go wrong... Reach out as soon as you can and we'll get straight on a fix.

What is a "live" R&D lab anyway?

We started Citizen Wolf over nine years ago in early 2016, as a DTC fashion ecomm business and we've been refining the products, the technology, the customer service and every single facet of that business ever since.

We're running peformance ads every day so we know what it takes to drive traffic to your site. We're also looking at CAC and CPM and all the other metrics that are table stakes for successful ecomm businesses. We also know just how important it is to get good ROAS on every dollar invested.

So that's why you should have confidence when you partner with us because we're not just selling you software. We're selling software backed by an intimate understanding of what it takes to run a successful fashion ecomm brand.

We always knew the tech we were creating would have application beyond our single brand. And we always knew that running a brand would be our superpower for selling the tech.

Yin/Yang baby!

What's the deal with you and Citizen Wolf?

Magic Fit is a wholly-owned subsidiary of Citizen Wolf Pty. Ltd. (ABN 84 608 197 191). Citizen Wolf is our parent company, and like any parent child relationship it can be complicated at times, but mostly it's great.

Does Magic Fit help meet my ESG goals?

The answer to this is relative to the product chosen, so I'll tackle them individually.

Magic Fit Sizes slashes your return rate by getting every customer to size confidence in only 2 clicks. Fewer returns means fewer garments going to landfill that cannot be resold post-return. And fewer returns also means fewer freight miles overall. Both add up to lower overall carbon emissions for your company.

Magic fit Patterns means fewer mistakes with MTM garments because there's nothing lost in translation between your CS team and the pattern maker (us). And in the absence of super-acccurate 3D body scan data, we can always revert to Magic Fit Body Measurements which are far more accurate than a self-measure is ever going to be. Together that means fewer mistakes, fewer remakes and fewer freight miles as well -- a net positive for even the most stringent ESG goals.