There’s a reason Magic Fit works so well: we didn’t start as a software company.
We started by making clothes. Thousands and thousands of them, custom-made to fit individual bodies via a unique combination of customer biometric data, human patternmaking and modern manufacturing.
And we still do – every single day at Citizen Wolf, our made-to-measure fashion brand that serves as the live R&D lab for everything we build at Magic Fit.
So yes, Magic Fit is a brand new SaaS platform. But the tech behind it has been battle-tested for 9+ years in the real world.
Built by patternmakers. Trained in the factory.
Magic Fit isn’t some black box whipped up by software engineers who’ve never held a tape measure. It’s a fit technology for fashion brands, designed by actual patternmakers and trained on tens of thousands of real body measurements.
That’s our edge. Our unfair advantage.
We don’t just talk about clothes, we make them.
And because we make them, we understand what it takes to deliver fit that actually works on every imaginable body size and shape – not just numerically, but emotionally. That nuanced intersection of data science and human preference? That’s where Magic Fit lives. Our competitors can’t fake that.
UX that works.
Finding the sweet spot between UX simplicity and fit accuracy isn’t easy – and it’s definitely not theoretical. We’ve split-tested the Magic Fit funnel inside Citizen Wolf for years. What we’ve landed on isn’t an accident – it’s the result of hundreds of experiments, thousands of garments, and a relentless pursuit of better.
How do we know it works? Ask Zorali, the first fashion brand to plug Magic Fit into their store: 90% of their users who clicked “Find My Size” complete the Magic Fit UX journey and submit their data. That’s not just good, it’s game-changing – proof that when you balance ease of use with fit confidence, people follow through.
And it’s why we know that Magic Fit can get your customers to size confidence in just two clicks also.
Not just MTM.
Let’s be clear – Made-To-Measure is not mandatory.
Citizen Wolf may be the birthplace of Magic Fit, but the software isn’t limited to custom-fit use cases. Whether you’re offering S–XL ready-to-wear or 1:1 made-to-order, Magic Fit acts as a size recommendation engine for apparel brands that need better data, better UX, and fewer returns.
Most sizing tech solutions rely on guesswork. Ours relies on feedback. Thanks to the direct loop between Magic Fit and the Citizen Wolf production floor, every time we remake a garment, that data goes back into the system. It learns. It improves. It evolves. Daily.
It’s R&D in the wild. Real clothes, on real bodies, with real consequences.
Magic Fit works because it has to. We use it ourselves – and have done for nearly a decade – to power Citizen Wolf which is the test lab, the proving ground, the forge where we’ve shaped and sharpened the technology.
So if you’re a fashion brand looking to upgrade from vague size charts and guesswork to a fit technology that actually delivers, know this:
We’ve done the hard yards so you don’t have to.
Magic Fit is ready for your brand.